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News about Online Marketing issue #1

Posted by admin on February 12, 2018 in Advertising & Marketing |
02/12/2018
Portada-online.com5 Ways Latin American Marketing and Advertising Will Resurface in 2018Portada-online.comMarketers and economists agree that there are unequivocal signs of recovery in several Latin A more…
02/12/2018
Excuse Me For Being Direct, But So Will YouMediaPost CommunicationsThe most disruptive challenge to conventional media-based, brand-building advertising happened during the earliest days of Internet a more…
02/12/2018
Unilever Threatens to Cut Online Ad Spend: LIVE MARKETS BLOGTheStreet.comConsumer goods conglomerate Unilever (UL) has had enough with an internet culture that "creates division" and fails t more…
02/12/2018
Al-BawabaSuperbrands Announces Voting for 'Superbrands' 2018 Has CommencedAl-BawabaAs 'Superbrands' gains ground in terms of loyalty, respect and visibility within the UAE, the Superbr more…
02/12/2018
Business InsiderUnilever threatens online ad cuts to clean up internetBusiness InsiderLONDON (Reuters) – Consumer goods giant Unilever , one of the world's biggest advertisers, has threatened to p more…
02/12/2018
ReutersUnilever threatens online ad cuts to clean up internetReuters“They don't care about good value for advertisers. But they do care when they see their brands being placed next to ads fundin more…
02/12/2018
Rakuten Marketing CTO Dr. Neal Richter Receives IAB Tech Lab's Esteemed Service Excellence AwardMarkets Insider"The IAB Tech Lab Service Excellence Awards recognize leaders who are paving the more…
02/12/2018
Rakuten Marketing CTO Dr. Neal Richter Receives IAB Tech Lab's Esteemed Service Excellence AwardPR Newswire (press release)"The IAB Tech Lab Service Excellence Awards recognize leaders who ar more…
02/12/2018
Financial TimesOpening Quote: Unilever seeks a deep clean of the internetFinancial TimesLast year, Unilever spent €7.7bn on marketing, but has been overhauling its advertising budget as part of a co more…
02/12/2018
AdExchangerTV Advertising Readies For The Performance Of A LifetimeAdExchangerWhile data can improve all phases of the advertising workflow, including planning and targeting, in the end the one thing more…

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